Business Development Strategy of PT XYZ as Distributor LPG 3 Kg in Cirebon

Energy consumption such as oil and gas which still tends to be high makes business opportunities in the energy sector considered have promising prospects. One of products that are needed by people Indonesia is LPG (Liquefied Petroleum Gas). PT XYZ a 3 kg subsidized agent company classified highly regulated industry business, namely all its activities supervised government related agencies this case through Pertamina. In industries tightly regulated, competition between actors becomes very tight even though barrier entry also high. To able enter industry, must meet several requirements including requirements, capital, required base permit. This strategy formulation at needs studied applying strategic management theory distribution company. Data processing data analysis methods study used descriptive three-stage formulation. A tool for using an internal factor matrix (IFE), external (EFE), IE matrix, SWOT QSPM. Based on score, position cooperative first quadrant means growing building. The alternative strategies was based produce development strategies. with highest priority results Quantitative Strategic Planning Matrix, market penetration Sum Total Attractiveness (STAS) value 6.084. Keywords: LPG, SWOT, QSPM